Digital product manager

The Hearts On Fire Marketing team drives the brand building efforts for the Hearts On Fire brand. As part of the brand’s growth in the US and in our APAC and EMEA markets, there is a focused effort to use technology as the primary means to bring the brand to life across channels whether that’s a customer’s experience online or instore. We believe that a best in class, omnichannel brand experience can drive sell through for our independent retail partners and increase brand consideration among our target end consumer. The Digital Product Manager role will be responsible for the brand’s current digital products, and Lifeline and will support the Director of Business Innovation & Experience Design in the development of new brand experiences online and in store to support the independent retail channel and our branded retail boutiques as well as products for end consumers.

This role will be responsible for content planning, development and maintenance; the e-commerce user experience evolution and maintenance; providing analytics on site performance and using those insights to inform the evolution of the user experience across devices and partnering closely with our Marketing, Media, Merchandising and Sales teams to ensure our digital products support key business initiatives and strategic priorities.


• The Digital Product Manager will be accountable for the operation of and Lifeline and have oversight to the maintenance and updating of these digital properties. This includes leading day to day problem solving on web related issues from diagnosis to execution.

• This role will have direct responsibility for content strategy, creation and development of

• Oversee operation, content maintenance and performance of Lifeline (channel web site) as well as maintain API feed access for retailer usage

• Responsible for the growth and development of the Digital Product Specialist

• Provide analysis against key metrics that inform product success and monitor/measure product performance to feed learning back into the product development process.

• Remain current on e-commerce trends, and the competitive landscape

• Support the Director, Business Innovation & Experience Design by contributing to a Product Roadmap and be able to action against a strategy.

• Play a leadership role in assessing our current set of tools and capabilities and proactively evaluates and provides recommendations, in concert with IT, on best of breed tools.

• Responsible for management of key vendor relationships

• Manages the digital product budget and participates in fiscal year planning

• Coordinate and share best practices with Chow Tai Fook web team


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Knowledge of website design and development, best practice UX and design across devices; ideally this person is well versed in the Sitecore CMS platform

• Experienced and comfortable working in Google Analytics

• Ability to drive and manage projects

• “Fail fast” mentality; applies a disciplined test and learn approach to new concepts prior to rollout  Strong execution skills; consistently produce results and meet deadlines

• Excellent interpersonal, organizational, verbal/written presentation skills

• Superior problem solving and analytical skills

• Minimum 5 years’ experience