The Creation of the
Hearts On Fire Diamond
An In-Depth Look from Brian McHardySixteen years ago, Glenn Rothman, the Founder of Hearts On Fire, envisioned and orchestrated a paradigm shift where the diamond buying and selling experience at the retail counter would be changed forever. He and his partners embarked on a quest to develop diamond cutting technology to produce a diamond that would surpass industry standards that had been established by the AGS Lab that same year (the AGS lab rose to prominence in 1996 by creating the first scientifically reviewed, objective, and repeatable cut grade method in the industry).
Proprietary diamond cutting technology and methodology was applied in the form of digital imaging (100x magnification – 10x the industry standard) and a unique, vibration-free environment…and, thus, the Hearts On Fire diamond was born. It’s perfect proportions, symmetry and polish attained using this technology quickly gave rise to the value proposition, "The World’s Most Perfectly Cut Diamond" – the only diamond in the industry that can make this claim.
This quantum leap in technology did not go unnoticed by the industry, and the exclusive Hearts on Fire diamond quickly became a new, high-quality standard by which all diamonds in the diamonds would be judged. However, as Hearts On Fire diamonds were supplied to a discerning and select number of retailers, the Company realized that its AGS-graded Diamond Quality Documents did not address or give credit to the exponential leap in technology and innovation that has made Hearts on Fire a global brand.
To meet the industry-leading and extremely high standards of Hearts On Fire, it is undisputed that a hallmark of quality must apply to every aspect of the manufacturing process as defined in the competencies listed below. This includes all aspects from the responsible sourcing of the rough (Kimberley Process compliant) through the manufacturing process, and all the way to delivery.
Please note: Strict standards and requirements are enforced throughout the manufacturing process. Systematic documentation and inspections are verified at each manufacturing step.